CookieBar | Branding, Visual identity & Packaging

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Cookies Bar spread happiness through the irresistible allure of their cookies.

They envision becoming the go-to destination for those seeking comfort, celebration, and a taste of home in every bite. With a focus on innovation, sustainability, and community, They aim to redefine the cookie experience and inspire moments of pure delight for generations to come.

Problem: Despite their passion for crafting exceptional cookies, Cookie Bar faces the challenge of standing out in a saturated market. With numerous cookie brands competing for attention, it's challenging to carve a distinctive identity and foster lasting connections with consumers. Additionally, their current packaging lacks visual appeal and fails to communicate the unique essence of our brand effectively.

Solution I provided: As an experienced brand designer, I have developed a comprehensive solution to elevate Cookie Bar's brand identity and packaging design. By conducting thorough market research and understanding the essence of Cookie Bar. I've crafted a brand identity that embodies warmth, nostalgia, and craftsmanship. Through vibrant colors, evocative imagery, and storytelling elements, the new packaging design not only captivates consumers but also communicates the brand's commitment to quality and joy.

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Client: Cookies Bar

Project Scope: Visual Identity Design

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